Beer Market Share

Introduction

Unlike the market for beer, wine has not experienced a sustained decline and has continued to grow in value in some regions, despite the economic crisis. To succeed in the market will be determined using the steady growth of trade to consumer trends in major markets, while informing and raising the appeal of wine consumers in new emerging markets and most young demographic cohorts.

Scope

* A detailed overview and analysis documenting the drivers and inhibitors of the wine market

Occasions exclusive market data and business surveys and analysis, covering every category

* Strategic conclusions combined with concrete recommendations for all industry players seeking to take full advantage of this market

* Countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, U.S., Australia, Japan, South Korea, China, India, Brazil and Russia

Highlights

The growth of alcohol sales is outstanding against the effects of global slowdown, but for reasons of long-term trends such as the moderation in health spending is well-established threats. The transition to premiumization and a higher value / low volume consumption pattern is likely to continue, but it lost momentum and did not prevent the decline in sales.

Health is one of the most significant trends affecting brands in this CPG. The wine is best placed of the three main categories of alcohol to capitalize on this, and regular moderate consumption of wine has often been linked to health benefits. The industry has adapted to this trend and lower alcohol wines have had some success.

Price and value for money are more factors that influence in that drinkers consume, where they consume and at what volume. The unfavorable economic environment has clearly been an important motivation in this area, and has also promoted the trade-off in the hospitality industry.

Reasons to Buy

understanding of consumers *: get a detailed understanding of attitudes and behaviors of consumers towards wines

* Understanding of the market: identify wine markets and key trends in product innovation in 15 countries across four jurisdictions

* Concept: finding the inspiration for innovative formulations and positioning that takes advantage of consumer desires of the premium and health attributes

Contents:
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of Figures 3
THE FUTURE DECODED 4
INTRODUCTION: The wine is the main competitor of beer on the world market for alcoholic beverages 4
TRENDS: The alcoholic drinks market overall is defined by his maturity and behavior of moderate consumption of consumers 4
Sales in the alcoholic beverage market highlights the contrast between saturated markets of Western static and the development potential of five key emerging markets
Trends in consumption opportunities for consumers to track the performance flat sales volumes 8
Males remain the dominant genre on occasions of alcohol overall, although the consumption of women is increasingly high 11
Alcohol consumption decreases with age and again that the moderation of behavior and place consumer priorities change 16
Moderation, fueled by increased attention to health issues, is more the characterization of numerous consumers alcoholic beverage consumption behaviors 20
Moderation was also influenced by economic circumstances, but consumers remain resistant to the notion of cutting back on alcohol for purely financial reasons 24
abstinent from alcohol: although a minority, those who never drink account for significant shares of consumer LDA 29
Takeout and key implications: the potential for growth in alcohol.