Global Market Review of whiskeys in the world - forecasts to 2014 comprehensive review of whiskeys in the world market - forecasts to 2014
The non-Scotch whisk (e) y market - comprising mainly Irish, American, Canadian, Indian and Japanese whiskeys - is one of the largest areas of industry growth global wine and spirits. The performance of the three non-Scotch whisk most international (e) y category - U.S., Canada and Ireland - has been more varied. Irish whiskey is currently the most rapidly growing of the three, is increasing at an impressive rate and an increase of 8% CAGR between 2003 and 2008 to reach 4.46m cases. ( http://www.bharatbook.com/detail.asp?id=132330&rt=Global-market-review-of-world-whiskies-forecasts-to-2014.html )
The real reason for optimism in the Irish whiskey is the development of the U.S. market where sales topped 1m cases for the first time in 2008. Irish whiskey has remained among the fastest growing categories in 2009 despite the economic crisis. Much of what has been fueled by Jameson, who has a higher price positioning in the United States. There is a feeling that both the brand and the category is at the beginning of what could be explosive growth in the long term in this lucrative market. Diageo is also very strong in U.S. and it is a matter of time before the influence it used to calculate the distribution Bushmills a greater extent.
The whiskey category significantly greater in the United States is enjoying a period of sustained growth, with volumes up by 2% CAGR between 2003 and 2008 to reach 29.4m cases.
Non-Scottish whiskeys tend to be more miscible because they are Scotch unpeated. Bourbon, in particular, has a softer product profile and tends to be mixed with cola. This is an important consideration at a time when consumption is increasingly a cocktail in the world.
With over 70 tables providing data volume consumer brand across all key markets, as well as interviews with owners of leading brands, this report is essential reading for anyone involved in this developing area of International spirits industry.
The report begins with Chapter 1 Summary, and then provides a market overview in Chapter 2 Scope of Industry Structure market.Chapter 3 Chapter 4 Chapter 5 Market Companies
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Posted on March 19, 2010.
