What percentage of 24 drinks market share of energy supply drinkd in Malaysia? If you can find articles or reports to prove it will be a bonus.thanks. =)
A few months ago I did some marketing research on the consumption of bottled water in Canada and hit on some data for energy drinks. Without knowing Malaysia and his stats, it is difficult to say exactly, but there are rough estimates.
I hope you can use it as a frame and do the math yourself.
Energy drinks account for about 20% of the soft drink market and trends in the 10% growth per year (more than 2% annual bite of the market share of soft drinks). Red Bull has about 40% of the market share of energy drinks in NA. If there are 15 major energy drinks, and five of them capture 85% or more of the market share that the rest are fighting for 1.5-2% each.
Now you can look at the consumption of soft drinks in Malaysia and applying that percentage.
Good luck
is 18% ... Believe me ... is 18%
Posted on February 27, 2010.
