Coffee: an essential drink for Italians Even in times of crisis, the Italian families did not abandon the daily ritual of coffee. The retail market for roasted coffee, with a size of more than 130,000 tons, worth about 1 billion euros last year has been marked by stability and a significant volume increase of more than 5% of value of sales due to higher average prices. In a framework of consumption that have long since reached the ceiling in terms of volume, innovation and diversification are key levers. In the market, the segment of the coffee pods (pods and capsules) continues to be dynamic, which the year ending in May 2009 marked a 65% increase in volume.
The new pots are really more efficient more comfortable, but they will probably never completely supplanted the pot, they also gain a significant market share. The coffee in this way confirms its position as the most popular hot drinks for the Italians, that even in this period are not forgo the pleasure of a good coffee whenever possible. In Milan, in 1764, wondered if you ordered coffee, you might have in exchange for a magazine. The cultural paper named "Coffee" by the brothers Verri, addressing issues of social renewal. And what about the great playwright Carlo Goldoni, who called exactly sixteen comedies "The Cafed", with the intention to reform the theater of the eighteenth century.
If you ask today for an espresso, you will receive a cup containing a few centimeters of the drink, usually with a glass of sparkling water or smooth depending on the availability of premises and, in most cases, however, is drunk after and not before, as it should rather be done to "cleanse" the palate and savor the flavor.
Coffee is now changing as tastes evolve today. For less sophisticated palates, it is the "American" coffee, a beer with a typical taste is lost forever in the heated water. For those who are less international and want to integrate better in a multiethnic society in Torino, you can request a Moroccan "and you will be served coffee with cocoa powder and milk foam. For even if you order Bologna, you must use the name "Mont Blanc".
The use of coffee is now becoming more numerous. Coffee at home to office coffee vending machines when we have a free minute. Now, there are also cosmetic creams containing caffeine to reduce cellulite. And what of ginseng, which seems to pass the customs of Eastern tradition and our tradition, adding to the energy drink root. To satisfy all tastes, coffee can be served inside a chocolate box in a cold, or freeze-dried, without the need of the cafeteria. In short, if you can call and how much preparation you can develop, coffee house, even if abused, substandard and sometimes even a little snubbed by definition, the intervention most loved by Italians.
This article was written by Martina Meneghetti with the support of snacks . For information on Adimac visit food supplies distributors or surfing online soft drink vending
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Posted on March 11, 2010.
