Macallan 30

Bill Mateo: It is a characteristic of the brightest Russian businessmen, who has not changed in recent years. In general, the Russian businessmen Specifically speaking, what will do and what they do not. And you can trust for word. Compared with the corporate culture that specializes in Latin America, this feature of Russian businessmen is striking in the eyes. It is possible that in the countries of Latin America, I heard what you want to start price, but it is not intended that these promises have been executed. The majority of Russian businessmen with whom I had to work are the people upon whom it is possible to build. The serious disagreements certainly occurred, but almost always there is a possibility of reaching a compromise.

Bill Mateo came to Russia in 1992, he was the Russian woman and the girl goes to Russian school. The chief's family Maxxium Russia saw all that time in Moscow, with the exception of three years, they have led in New York, Sao Paulo and Buenos Aires. Mr. Mateo was an eyewitness to many changes in the Russian market (including the two attacks), and also a lot of funny things. When in 2001 the bill received more with the family in New York, he was sure that his spouse will be very difficult to adapt to the new country and culture. In practice, it has faced "difficulties in translation.

Bill remember:

It is apparent that, for nine years, since 1992, I turned to the European, perhaps, I've become a little Russian. And the staffs have changed dramatically for the moment. In many ways because of that, we went to Sao Paolo. And when he had a choice where to return to Latin America - the United States or Russia, I understand that there is not a choice really. And, frankly, I was glad of this fact. I live and do business here, I feel comfortable with the Russian people. I am attracted to many features of the Russian soul.

For years of work in Russia Bill Mateo had time to study local customs and finds it "paradoxical" attractive. As a work of Bill and often overlaps with the representatives of the Russian elite. In addition, knowledge of tastes and preferences of a solvent of Russia - its main instruments in the fight for the consumer.

Bill: the Russian buyer of luxury does not just do things and services. He wants to know everyone, legends, history, technology. I have seen many times, how people here drink alcohol bonus. This is not the simple libation. It is the pleasure of taste smart, smell, bouquet, who drinks a high level. They even want to know what conditions in what year barrels beverages was maintained, where timber for barrels was made of this grade barley was used. Among the Russian buyers, it is a lot of people who visit the cellars and other parts specially alcoholics learn more about the favorite drink. It is the culture of consumption of all luxury goods, and not just alcohol. It is nonsense to ask the U.S. owner Bentley, on the characteristics of his car. But the Russians are known. Believe me, they know!

Thus, the choice of William Mateo. Top 5 of his favorite alcoholic beverage.

1. "The Spirit Courvoisier"

The bill: a bottle of cognac from the warehouse of brandy castle heritage home with the name of "Paradise" foreman introduced me personally Courvoisier. The most ancient spirit of Courvoisier L'Esprit is dated in 1802, young - 1930. The taste is impossible to describe how.