Old Pop Bottles

By Blair Matthews

It is already 23 years long been one of the biggest brands in the national history of soda drinks has finally been appreciated. And the chances are less certain Packrat is still a small number of cases Stubbes old empty plastic collecting dust in their basement with faded red and white logos have known better days. Well, the familiar logo is back, the dust has been swept under the carpet and the Pop Shoppe is back in business. And if the new owner, Brian Alger has something to say about it, the brand is back to stay.

When the last channel has been created, Ronald Regan was president, plaid pants were still considered cool, and Pepsi was on the verge of winning the war against Coca-Cola Cola.

Venturetek International Ltd., the parent company of the Pop Shoppe International Inc., has experienced a difficult period. He had seen fame and fortune in the 70s the likes of which the original contractor Pop Shoppe of London, Ontario (Canada) had never thought possible. He was regarded by many as a popular staple for lovers of soft drinks. The most loved of greater than 30 flavors of pop that you can mix and match in the case of 24 bottles returnable truncated - with red plastic case. It was cheap and pop was a simple concept that has rapidly become famous in North America.

the rapid expansion franchise across Canada, a promising company in the United States, and a record year in 1977, an unforgettable setting for drinkers Pop Shoppe. Almost all cities in Ontario had a deposit Pop Shoppe chain that stretched from one end to the coast. But less than five years later, his journey was nearing its end terraced.

Sales dropped, exchange of shares was halted Pop Shoppes on the Toronto Stock Exchange, and the red ink was becoming embarrassing.

To date, marketers are still trying to identify the reason for disappearance of the chain. This was not a simple explanation.

The love affair with the convenience of the consumer is rising and with Coca-Cola and Pepsi to sell their products at reduced prices in supermarkets, where consumers can pick up their groceries and soft drinks in cans for less money, the popularity of the Pop Shoppe had apparently outlived its usefulness. corporate mismanagement and wrong has also been cited as a reason for the fall Pop Shoppe is.

The company slowly slipped away and relief in the history of beverages a bit like his pop had been updated in a market can be unpredictable.

Fast forward to 2005 and enter the food and drinks entrepreneur Brian Alger.
Algiers knew the story of the Pop Shoppe chain and well for years, thought, back in his mind about bringing a small part of his childhood 70. Although his report did not specifically rooted in the marketing of soft drinks, it was something he knew he wanted to do if the circumstances were right.

Algiers has begun the process of bringing the brand mark Pop Shoppe in the spring of 2002, a process that lasted about 18 months. Up to this point, the Pop Shoppe brands had been abandoned since the mark had folded shop in the early 1980s, the registration expired in 1994, Alger said.

The logos and brand names under dormant for over 10 years and when Algiers was found that they were available, the wheels started turning.

So why try to bring a soda popular in the 1970s recycling tank proverbial more than 20 years after its heyday? Algiers says it is all nostalgia. "Like many people my age, we kind of grew up on the Pop Shoppe and have many good memories of him. I was surprised that nobody will take the brand and I felt there were a number huge brand equity always with the brand, "he said." I thought it might be his chance to resurrect what I think is one of the best known in Canada.