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On the night of April 22, 1985, somewhere near Purchase, NY, Roger Enrico, president of Pepsi-Cola USA, smiling. And who could blame him? He was on the verge of declaring victory in the longest war in the history of cola - a knock-down affair dragOut between the two companies of the kind that the world had never seen before. Enrico Little does know that what began as a Big Red victory over rival Coca-Cola was going to snowball into an epic drama summer long. He probably had butterflies in his stomach almost like Coca-Cola CEO Roberto Goizueta and Don Keough President, but for very different reasons.

When morning came, April 23, he was an average Tuesday in every way possible. But the world was about to learn the fate of their favorite cola, with the best-known brand on Earth, was designed for the most radical change in its nearly 100-year history. And nobody was ready.

For several years, Pepsi-Cola had been slowly closing the gap in market share between the two cola giants Pepsi Challenge taste that had indicated people wanted a cola apparently slightly softer with less bite than Coke had . No matter how The Coca-Cola spent on advertising, no matter what they did ... the gap with their biggest rival was closing fast - something drastic had to be done.

According to a report of the New York Times, Coca-Cola came on the new formula, while developing Diet Coke, which was introduced in 1982. With the leadership of Coca-Cola aware of their market share slipping, they began their tests with taste of Coca-Cola and several new variants. In testing a number of formulas taste, the company has found one that stood out. When he was placed in a Coke and side to side with the old formula of the blind tests, the new product has been selected by consumers by 62 percent to 39 percent.

During the Christmas holidays in 1984, including senior Coke Goizueta, Keough, Brian Herbert Dyson and Ike has decided unanimously to amend the form of coke just a bit of his 99th birthday.

While the new formula was being finalized, a series of ads for the new brand launch was filmed with the actors do not know they were pitching a new formula.

The new brand launch has been top secret - even bottlers of Coca-Cola and the majority of employees at Coke were not informed of the impending restatement until the eve of the New York press conference infamous. For bottlers who knew too well the sales figures are lagging behind, the reformulation was good news. Goizueta and Keough received a standing ovation from the bottlers as Goizueta proclaimed to them in a private meeting, "Now we're back in the ballgame." The feeling of euphoria was short-lived.

Ironically, the meeting with bottlers, April 22 took place in the Woodruff Arts Center, named after the Coca-Cola Robert Woodruff, who had devoted most of his life in society and Promotion of the original formula. Woodruff died just one month before the restatement announcement.

The news conference heard around the world

April 23, 1985 is one of those days in the history of Coke drinkers remember very well. It ranks up there with other world events where you always remember where you were and what you were doing when you heard the news. When Goizueta took a moment to open the morning paper that day before heading to Lincoln Center to make his startling announcement, he was furious. Since word has leaked out for several days before the press conference the formula changes, Roger Enrico has released a full-page advertisement in major newspapers across the United States on the day of the press conference Coke, saying that the wars were over Cola - Pepsi had won. To celebrate their victory, Enrico said Friday, April 26, 1985 would be a public holiday throughout the company to Pepsi empl.