Tbwa Tequila

A global online campaign and website http://www.vir.us was launched by Standard Chartered Bank as part of its commitment to raising awareness and providing education on HIV and AIDS. The global social media campaign centers on an interactive Web site informative and highly entertaining animated learning modules web.

The campaign concept is based on the Bank's strategy of preventive intervention. "As there is no cure or vaccine for HIV, the only way to fight against the virus is to prevent new HIV infections - is stopping people getting the virus first, or prevent people who are HIV + from forward. Education is a key element in achieving this: the knowledge of the facts allows people to make safe choices, "said Vanessa Green, who heads the Bank HIV and AIDS education program. Thus, the special "anti-HIVirus software, available free on www.vir.us , arms visitors with knowledge to protect themselves against HIV and AIDS and helping to dispel myths stigma player. The campaign was developed by TBWA TEQUILA Hong Kong in association with Standard Chartered.

The story of Mr. HIV and its plan to attack and destroy the human race is told through six modules rapidly changing animated video. The site also includes facts on HIV and AIDS; blogs Champions Bank of HIV in various countries, a real time counter, an interactive map to track the number of people protected through the website and characteristics of partner organizations working with Standard Chartered on HIV education.

The Bank is committed to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010. Since 2007, through partnerships, the Bank has made commitments to educate 450,000 people and has made face-to-face training for 140,000 people. It is part of its commitment to the Clinton Global Initiative to educate one million people on HIV and AIDS by 2010. Visitors www.vir.us successful HIV-related interactive quiz will be taken into account for this purpose of education.

"Vir.us aims to provide information to the population aged 15-24, who account for 45% of new HIV infections. Animated films have been very popular recently and we have taken a similar approach to engaging people in the 'HIV and AIDS education. We wanted a way to reach a large number of young adults.